Netflix × Just Eat

Squid Game

A brand partnership that was more like a hostile takeover than a campaign, running through the entire "Just Eat" experience, from a tense film to a mobile game of Red Light Green Light.

As a brand that delivers just as much joy to the masses as food, we partnered with Just Eat to serve Squid Game to fans hungry for the next game to begin. Our integrated campaign was more of a hostile takeover, running through the entire Just Eat experience. From a deliciously tense film, to a mobile game of Red Light Green Light, we invited fans to play with their food for a chance to win £10k. And we didn’t stop there. A show-inspired limited edition menu served fans a hit of Korean cuisine, available through the Just Eat app or at a pop-up Korean night market at our Squid Game rave in London.

The Work